Resume
Education
BA in computer science, Columbia University
emphasis on human-computer interaction
Research areas:
- the design and usability of electronic medical records
- the effects of human factors and design in plane crashes
Experience
Senior product designer and user researcher at
MaestroQA
New York, NY [2019 — present]
Plan and lead user research and usability tests.
Mentor and coach junior designer.
Lead design-thinking workshops and brainstorming sessions across teams, including engineering, product, and customer success.
Work with product managers to create design and product processes and culture.
Create sketches, user flows, journey maps, wireframes, prototypes, and data visualizations.
Key achievements
Led the research and design of new product features that are regularly used by highest-revenue customers and were critical to $300k+ in upsells and $3 million in new contracts signed.
Created a user-research program and coached others on research best practices.
Created prototypes in React using IBM Carbon Design System.
Led design of integrations with help desk partners to gain leads and improve conversions of trial users.
Led the creation of a design team, including recruiting. hiring, onboarding, and mentoring.
Senior product designer and user researcher at
Bright Power
New York, NY [2017 — 2019]
Conducted qualitative and quantitative user research to determine users, needs, goals, usability issues, business objectives, priorities, and KPIs, and planned additional research and iterations.
Developed intuitive and meaningful information architecture and content strategy, and data visualizations.
Designed accessible and delightful user experiences, processes, interactions, user interfaces, and services.
Established a design culture by conducting design-thinking workshops, creating design systems, and mentoring junior staff.
Rapidly iterated on service blueprints, journey maps, user flows, wireframes, and prototypes.
Key achievements
Led research and design of application that significantly reduced the time the sales team spent collecting data.
Led research and design of processes that saved hours per day on staff administrative tasks.
Pair programmed in Angular 4.
Led design of email campaigns that increased campaign open rates by more than 40% and click-through rates by almost 30%.
Led service design that almost doubled client onboarding rates, facilitated data collection, prevented client errors, improved security, and allowed teams to track data and responses.
Lead user researcher for IBM.com homepage
New York, NY [2017]
Suggested usability, personalization, and design improvements, and tests.
Aligned tests and designs to overall business strategy.
Planned, designed, ran, analyzed, and reported on quantitative and qualitative research, including A/B/n tests, surveys, and moderated and unmoderated interviews.
Established best practices for conducting and reporting user research.
Key achievements
Collaborated with IBM research team to establish internal user research library.
Increased views and conversion rates week-over-week across all devices.
User experience designer and researcher at IBM
New York, NY [2015 — 2017]
Developed research plans, determined appropriate testing methodologies, and conducted qualitative and quantitative research to understand user needs and problems.
Used IBM design language to assist with front-end development of sites and applications.
Key achievements
Led research and design of web and iOS apps using Watson APIs that improved conversations with clients and facilitated sales.
Recipient of Eminence & Excellence Award.
Front-end web developer intern for Columbia College IT, Columbia University
New York, NY [2013 — 2015]
Designed, built, configured, maintained, and provided user support for all Columbia College websites and applications used by students, faculty, and the public.
Created engaging, interactive user experiences, and conducted rapid prototyping to try out and iterate on designs.
Tested to ensure websites are responsive and accessible.
Updated Drupal themes and created theme templates.
Kept site files updated using git.
Created proposals to raise venture capital for tech and biotech startups, Freelance
New York, NY [2014 — 2015]
Created slide-deck presentations to persuade venture capital firms to invest more than $10 million in biotech and tech startups.
Marketing/design assistant for Center for the Study of Ethnicity and Race, Columbia University
New York, NY [2012 — 2013]
Created and updated responsive websites.
Designed print materials.
Key achievements
Cleaned up redundant and out-dated code, which saved staff time by enabling them to make efficient site updates.
Saved time and resources by solving hardware and software issues for the office.
Graphic designer for Department of Consumer Affairs
Sacramento, CA [2006 — 2012]
Copywrote, edited, and designed materials for the Department's agencies.
Designed special projects for the Office of the Governor.
Created branding and identity systems, brochures, posters, newsletters, and annual reports.
Designed and coded agency websites.
Key achievements
Designed commendation and award for Captain Sullenberger for dedication in raising and supporting Guide Dogs.
Received award for brand identity systems, brochures, newsletters, logos, and collateral.
Designed a logo included in the LogoLounge Master Library series “Shapes and Symbols.”